Tara Jewels Ltd. has opened four new showrooms in the country. The new locations are one each at Lucknow, Kanpur, Varanasi and Raipur, reports say. The brand has been stepping up its retail presence since some time now. In May, Tara Jewellers had a presence of 36 stores in 25 cities across North, West and Central India and had projected to have 50 company managed stores across 37 cities in India. It had also launched its first ever television commercial.

Tara Jewels Ltd is an integrated player from designing, manufacturing to retailing with manufacturing facilities and distribution offices in Australia, China, Europe, India and the United States. The company is internationally recognized and is renowned as the second highest exporter by Gems and Jewellery Export Promotion Council (India) for studded jewellery from EPZ and EOU complexes for three consecutive years from 2006 to 2009.