As a celebration of its 110th anniversary, Lazare Kaplan plans to donate to charity, to multiple industry organizations through a campaign – ‘Hearts for Hope’. It intends to launch this campaign in Las Vegas, reports say.

Hearts for Hope is about an 18-karat white gold heart pendant specifically designed for the campaign and features a Lazare diamond carrying a laser-inscription of ‘Hearts for Hope’.

The pendants will be on sale at the JCK show in Las Vegas. A certain value of the sale proceeds of each pendant will be donated to both Jewelers for Children (JFC) and the Lazare Ongoma Initiative (LOI) reports say.