Blue Nile is now selling its product portfolio of jewellery and gemstones in the market of Mainland China, through online shopping portal Xiu.com which serves China and who will be Blue Nile’s third party online distributor for the region, reports say.

Blue Nile will make available jewelry including gemstone, gold, silver, platinum and pearl accessories, and jewellery for formal occasions like cufflinks, business card holders, tie clips and key rings, for the Chinese market. It intends to expand its growth potential in the Chinese market, besides its strong international presence, reports add.