Aaron Shum Jewelry Group inaugurated its new head office in Hong Kong in grand style, gathering over 70 of its existing customers worldwide and media guests from local and overseas trade publications. The 15,000 square feet garden office is designed imbibing the company’s corporate spirit of creativity and originality.

On this opportunity, Mr Aaron Shum narrated the development of the company and its flagship brand Coronet Solitaire, in a presentation ‘Our Brand Our Story’, during the dinner party. He expressed gratitude to each guest for their support in Aaron Shum Jewelry’s growth. Mrs Çiğdem Kamer from Atasay was honoured with an ‘Achievement Award’, for the very successful marketing campaign to promote Coronet Solitaire in Turkey, which achieved a remarkable sales volume of USD 10 million, within 3 years’ time.

The event rolled on with networking and the private-label red wine brewed exclusively for Aaron Shum Jewelry. The event was both a success and a delight.