At an evening celebratory occasion, Forevermark, the diamond jewellery brand from the De Beers Group of Companies announced its association with Kays Jewels in Kanpur, India. The event hosted Kanpur’s elite and selected guests and Bollywood actor Juhi Chawla who unveiled the new collection with Forevermark diamonds at the Little Chef. The collection was a preview by Kays Jewels. Forevermark also showcased some of the exceptional diamonds underlining its reach in Kanpur and the incomparable quality of Forevermark diamonds.

Looking graceful in her subtle diamond jewellery, Juhi Chawla said, “Forevermark signifies beauty, inspiration and integrity that every woman stands for”. Speaking on the designs of the new collection by Kay Jewels, she added, “The current designs are classy and match the sensibility of a modern Indian woman”.

Sachin Jain, Managing Director, Forevermark India states, “We are delighted to introduce Forevermark diamonds and their unique promise to Kanpur”. Highlighting Forevermark jewellery to be a statement of “quality, integrity and inspiration” he noted that “we believe these attributes will appeal to the customers”.

Mr Ravi Kapoor, Director, Kays Jewels commented, “It’s an honour and a matter of pride to partner with Forevermark, which is the leading diamond brand from De Beers. Inspired by timeless Indian motifs and crafted to perfection, the current collection is specially designed to suit the Indian sensibilities”. Kay Jewels’ jewellery is renowned for its unique blend of traditional and contemporary designs.