Going innovative in promotions, leading watch brand G-Shock is operating a pop-up store, it very first at Selfridges in the Trafford Centre in Manchester. The store was launched on December 8, 2011, and is located at the ground floor Menswear Department. It will be operational for three months.

Besides exhibiting the best of G-Shock’s product line, the store will also launch the brand’s limited edition Dee and Ricky collaboration watch. The Dee and Ricky collaboration watch is exclusive with only 25 pieces made for the collection.