Shimmer, a division of Rajwarah Jewellers, plans to establish a USA headquarters in the International Gem Tower (IGT), currently under construction in New York's Diamond District. Renu Sharma, CEO of Shimmer, was drawn to the Tower because of its exclusivity, amenities and the building's designation as a Foreign Trade Zone. "Our aim is to ensure all our precious customers are provided with quality, consistency and personal unbiased attention locally and now abroad as well," explained Sharma.

Shimmer, as a brand has carved a niche for itself in design, manufacture and crafting of precious metal and stone, for over 20 years. Its handcrafted jewelry line is designed based on the age-old heritage and expertise of master Indian craftsmen.