Forevermark, the diamond brand from the De Beers Group of Companies has promoted its Retail Manager for India, Sachin Jain to the role of Managing Director for India. Jain succeeds Binita Cooper in the new role. Binita will remain involved in the business, providing a full and comprehensive handover to Jain who will start his new role in January 2012.

CEO Forevermark, Stephen Lussier says; “Binita Cooper’s management experience, passion and professionalism have played a key part in creating the strong, creative and vibrant business that she now hands to Sachin Jain”. During her time with Forevermark, Binita led the brand to launch with carefully selected partner jewellers in Bengaluru, Mumbai, Delhi, Kolkata, Chennai and Hyderabad, all of which are exciting hubs for this fast growing diamond market.

Lussier further added that, “ We have ambitious plans for Forevermark in India, through 2012 and beyond and Sachin has been instrumental in laying the foundations for them, hence our absolute confidence in him to lead the brand forward.”

Sachin Jain briefly spoke on the new work ahead of him saying the endeavour is to “further establishing our existing jeweller partnerships in India as well as expanding into another 6 cities next year with 35 cities planned in total over the next 5 years. We have received a strong consumer response to the brand to date and believe that India will develop as a leading market for Forevermark globally.” Sachin has held a strong experience in Sales, Marketing and General Management, with work at Swatch Group and Lladro, and his contribution at Forevermark so far.