Expanding South, leading diamond jewellery retail brand ORRA has opened its new multi-level boutique at West Masi Street in Madurai, a noted tow of South India. The initiative concentrates on delivering a truly Southern Indian experience in terms of the décor of the retail space and the jewllery portfolio being offered. The jewellery designs are more specific to the needs and tastes of the consumers in South India and range from options in diamond jewellery, solitaires, and gold jewellery.

Super model Niyoosha Beatrice graced the launch of the store.