To create a unique experience in ‘bridal jewellery’, Zale, the renowned fine jewellery retailer has joined hands with bridal fashion designer Vera Wang. The partnership is naming the collection "Vera Wang LOVE", which will offer diamond engagement rings, matching wedding bands and solitaire bridal jewellery. The ‘designer’ appeal of the collection is apparent with the inside of each ring engraved with the Vera Wang LOVE logo and each engagement ring of the collection having a unique blue sapphire. Also, a certificate of authenticity will accompany each piece in the collection, verifying it being deiganed originally by Vera Wang.

The collection will be retailed at the Zale outlets in U.S., Canada and Puerto Rico, from October 2011 onwards.