Having established its status as a reputed manufacturer of diamond jewellery, HV Jewels has now taken another step to strengthen its association with its retail partners by launching the first volume of its Trend Book.

Ever since its foundation in 2003 as the jewellery arm of HVK International, the company has tried to innovate and evolve newer forms of reaching out to its clients, and the Trend Book is the latest initiative in this regard.

“Consumer tastes keep changing,” says Rajesh Bajpai of HV Jewels, “so based on the feedback we receive from the sales teams we create new designs once in every two months. The trend book will be shared with our retail partners to enable them to keep abreast with emerging consumer preferences.”

Each Trend Book will feature about 20 new collections ranging from traditional to modern in diamonds, gold and coloured stones. The first edition is a sleek presentation featuring jewellery designs as standalone shots and also adorning models.