Lifestyle television channel TLC has launched a ‘series’ on gold jewellery entitled Oh My Gold!’ (OMG! This series has been made for the India centric audience and will be hosted by Lisa Ray, a noted fashion model and actor.

The series has been designed to inform everything on gold, a metal that Indians have indulged into always. The series will feature everything about gold and other precious stones including buying, wearing, appreciating the art of jewellery and the joy in wearing one. The host, Lisa Ray will document the tradition of jewellery in five Indian cities – Jaipur, Hyderabad, Kochi, Delhi and Chennai, in her travels in the show. The intent of this programme is ‘to showcase the richness and how jewellery is evolving with time’, reports add.

OMG will be aired beginning July 11, 2011.