Leading jewllery brand Agni CZ announced its association with a latest Bollywood flick Dum Maro Dum at an event at Oberoi Mall, in Mumbai suburbs, which also houses an Agni retail outlet. Agni Jewels Director, Mr. Ramesh Shoor expressed gratitude to the cast of the movie, ‘for giving us opportunity to associate with such a big banner’, he mentioned.

The cast of the film shared their outlook on the brand. Prateek Babbar, one of the actors, mentioned a personal incident when he once gifted Agni's ring to a girl he liked in college.

Agni Jewels is a leading brand in the category of CZ Gold Jewellery and has earned the pride as one of the pioneering brands in this category in India. It offers jewellery in 18 carat white and yellow gold.