Tanishq, a leading Indian jewellery brand and also the jewellery arm of the Tata Group, has introduced upto 15 percent waiver on diamond jewellery and upto 25 percent discount on making charges for plain gold jewellery, on the occasion of Akshay Trithiya. Akshaya Tritiya is considered one of the most auspicious days of the Hindu calendar and is believed to invite good fortune and prosperity into one’s life. People purchase gold and jewellery on and for this day, symbolically inviting prosperity.

Mr. Sandeep Kulhalli, Vice President, Tanishq said, “We at Tanishq ensure to be a part of all celebrations/ occasions by offering wide range of collections, exquisite designs and attractive offers. In India, buying gold for Akshaya Tritiya is believed to bring in success and wealth. In sync with our customer sentiments, we have announced discount offers extending an opportunity to own exclusive jewellery from Tanishq at better rates.” The brand reinforces the sense of prosperity on this occasion, with its pure 22 karat gold and studded jewellery range.

Tanishq has maintained the design quotient of the jewellery suited to a wide preference of buyers, from traditional to contemporary, and for occasions from everyday wear, wedding, parties and festivals. The brand is also offering the opportunity for buyers to log into its website and browse the ‘shop online section’, for a preview the exquisite collections such as Diamond Wedding, Glam Gold, Aleya, Blush, Dvaita, conversations, Aria, and more.

Tanishq’s Akshay Trithiya offers span 30th April to 8th May 2011, at all Tanishq stores across the country.