Having completed numerous blood donation drives in the UAE as part of its social initiative, jewellery retail giant Joyalukkas continued this effort holding its 16th drive at Al Wasl Hospital in Dubai, wherein around 75 of its employees across the Emirates participated. “Joyalukkas is strongly committed to corporate social responsibility activities and we feel every small and big step we take in this direction matters,” says Mr. Joy Alukkas, Chairman, Joyalukkas Group.

This initiative by the company supports to fulfill the dip in blood donation that is witnessed in the summer months in the UAE, as well as when warranted by the hospitals and other medical institutions. This campaign has been active in Dubai and India, in periodic intervals. The Joyalukkas philosophy in CSR is to bring ‘Joy to the world’ whenever possible using every means possible.