United Brands Creative Management has been appointed by Gameplan Concepts LLC as its professional marketing service provider to promote the NBA DIAMOND JEWELRY™ brand. Explaining the endeavour, Lyle M. Rose, president of United Brands Worldwide said, “Our management team will cover all 30 National Basketball Association team markets, reaching the expanding audiences nationwide, to help support a network of authorized NBA Diamond Jewelry retailers." The agents at United Brands will ‘leverage internet social media and PR for NBA DIAMOND JEWELRY™, including Facebook, Twitter, television and print media, ’ aiming to drive consumers to their retail partners through multiple social networks that connect each NBA team to their audiences”, added Ms Rose.

NBA team market include the Atlanta Hawks, Boston Celtics, Charlotte Bobcats, Chicago Bulls, Cleveland Cavaliers, Dallas Mavericks, Denver Nuggets, Detroit Pistons, Golden State Warriors, Houston Rockets, Indiana Pacers, Los Angeles Clippers, Los Angeles Lakers, Memphis Grizzlies, Miami Heat, Milwaukee Bucks, Minnesota Timberwolves, New Jersey Nets, New Orleans Hornets, New York Knicks, Oklahoma City Thunder, Orlando Magic, Philadelphia 76ers, Phoenix Suns, Portland Trailblazers, Sacramento Kings, San Antonio Spurs, Toronto Raptors, Utah Jazz and the Washington Wizards. United Brands Worldwide is a U.S. based management firm specializing in creative management and concept marketing.