Forever Jewellery, a jewellery retailer and division of the Su-Raj Diamond Group joined hands with EGL (European Gemological Laboratory) to launch ‘Diamond Authentication Workshop’ (DAW)’ to familiarize customers with the process of Diamond Authentication and Certification, to enable them make better buying decisions. The debut session of the DAW was held across all Forever Retail Stores in Ahemdabad, between January 5-7, 2011.

The DAW follows Forever Jewellery’s endeavour in offering the highest quality of diamonds in its jewellery. “The Forever EGL DAW will also encourage people to test the quality and authenticity of the diamond jewellery they possess. Diamond Authentication and Certification is an ‘unknown quantity’ to most customers,” said Mr. Jai Begani, the Managing Director of Forever Jewellery.

“Also, typically, customers do not buy a diamond product everyday hence there is a need for the buyer to look for the right outlet where the quality and purity of the stone is guaranteed. This workshop will help reinforce this message in the minds of the customer”, added Mr. Jai Begani

“We are encouraged by the initiative taken by Forever Jewellery through this DAW wherein our team will examine diamond products of all those who walk into our counters”, added Mr. Pritesh Jhaveri, Director EGL India.

Forever Jewellery stores in Ahemdabad are located at CG Road, Satellite and Maninagar.