The American Gem Society (AGS) has relaunched its website www.americangemsociety.org., enhanced with simplified navigation, making it possible for consumers to quickly locate an AGS retailer. The website is equipped with features like – ‘Find a Jeweler and Find an Appraiser functions’; ‘Ask an Expert’; ‘Educational Information to build diamond and jewelry-buying confidence’; Real-time social media updates and easy access to social media sites’ and ‘Easy to use navigation with a crisp, clean design’.

For the retailer, the AGS has provided with a member site to source an AGS Supplier, and also offers popular AGS marketing material and vital educational information. Retail members are provided with - ‘Supplier Search: AGS Retailers can quickly locate the AGS approved suppliers they need to help grow their business’, ‘Membership: from application forms to other need-to-know handy information’; ‘Member Tools: visitors can download marketing and educational information’; ‘Conclave: register online or download the schedule, forms and other vital information’; ‘Spectra: read the current issue as well as archived ones’; AGS Laboratories: easy connection to the Lab’s website’.

“With this site, we wanted to focus on the consumer, and our mission of consumer protection,,” said Ruth Batson, Executive Director & CEO of the American Gem Society. “For our retailers, though, we wanted to make sure they were working with strategic partners they, too, could trust, so we’ve enhanced our search and made it easier for them to connect with suppliers.”