Thanksgiving and the Black Friday sales have churned up a decent online sales result, but sales at stores have been milder. According to IBM Coremetrics, the total online sales jumped around 15.9 percent (y-o-y) on Black Friday. Consumer buying has helped boost the average order value by 12.1 percent to $190.8, reports say. The notable day ‘Black Friday’, is the following Friday after Thanksgiving holiday.

U.S. Jewellers had estimated a 17.6 percent jump in online sales on Black Friday, and had begun the prelude to Black Friday with attractive deals to push sales, as much as two weeks before Black Friday. Retailers including online retailer Amazon.com, Zales, Helzberg, JCPenny and others offered not only handsome discounts on the value of jewellery, but also attractive plugs like free shipping, special season jewelley items and more. Although the exact figures are yet to be released, IBM Coremetrics added that wealthy consumers were ‘very willing’ to shop.

In-store sales have seen a softer turnover and as ShopperTrak states, the respective sales rose only 0.3 percent to $10.69 billion on Black Friday.