Through a collaborative effort with AngloGold Ashanti and World Gold Council, leading gold jewellery retail brand Tanishq has launched the “Glam Gold 2010” collection of jewellery crafted in modern silhouettes and with traditional detailed gold and enameling work. Ms. Sangeeta Dewan–Head Design Studio, Tanishq explaines, “Glam Gold 2010 Collection is inspired by two distinct regional crafts - Gujarati rava work & Rajasthani meenakari and fuses them together in a contemporary manner. Glam Gold Collection is designed keeping in mind the demand for variations in gold jewellery.” Mr. Sandeep Kulhalli, Vice President, Tanishq said, “Honoring today’s women who are modern yet deeply rooted to their traditional values, we bring Glam Gold 2010 collection”

Design sensibilities of this collection speak aloud of the versatility in gold jewellery designing to adapt to today’s consumer demand. The Glam Gold collection extensively focuses on elaborate Jaipur chatai and multi-colour enameling engraved on gold surface in intricate floral designs. The surface ornamentation of gold sheet is performed applying techniques of fine granulation and detailed stamp and wire work as seen in yesteryears of crafting Gujarat jewellery.

The collection offers earrings, ear studs, bangles, pendant-earring sets and necklace sets, designed in a fusion of age old techniques in highly contemporary patterns that are geometric. As Mr. Mark Pool, Marketing Manager, AngloGold Ashanti, said, “Design innovation for the modern, metropolitan consumer is critical for the long term future of gold in India.” The jewellery pieces are priced at Rs 30,000/- onwards, and are being retailed at select Tanishq outlets across the country. Mr. Ajay Mitra, Managing Director, India and Middle East, World Gold Council, said, “Gold Jewellery has enhanced the beauty of the Indian woman with its versatility and its distinct attribute."