Tanishq, India’s leading retail jewellery brand launched its latest high-end diamond jewellery collection comprising necklaces, earring and bangles, altogether designed in 200 individual and one-of-a-kind motifs.

The launch took place at a cheese and wine gathering of leading personalities of the entertainment and fashion industry. The jewellery was showcased through a fashion show. Mr. Sandeep Kulhalli, Vice President, Tanishq said, “The demand for diamonds has been rising steadily and even the conventional gold buyer is now opting for diamond jewellery. As a part of our strategy, we are focusing on high-value jewellery which is targeted at the affluent buyer who is less focused on the investment value and is looking more at the ornamental value.”

The collection is being priced between Rs. 2 lakh to Rs. 25 lakh, and can exceed upto Rs. 1 crore, when the design is very intricate.