‘Pure Savings’ the new scheme from Popley, a leading retailer of gold and diamond jewellery headquartered in India, allows consumers to purchase jewellery and accessories through installments. The retailer has added a special bonus at the end of the scheme, allowing a savings advantage, variant to the installment scheme selected by the consumer.

The installment brackets begin from Rs.1000 per month and increase in multiples of Rs.500. The retailer is promoting this scheme as an opportunity for consumers to plan their purchases which may vary in purpose, from gifting, to investment in gold. ‘Pure Savings’ is applicable on the retailer’s products like POPLEY Swiss GOLD Bars 24k 999.9%, diamond jewellery, 22k hallmark gold jewellery, 18k Italian jewellery and watch brands like Omega, Rado, Tag Heuer etc. and Vertu mobiles.