The Antwerp World Diamond Centre has introduced a quality label - ‘Diamonds Love Antwerp’, representing the quality of its polished diamonds, and has launched it in China. This quality label represents knowledge, trust, craftsmanship, heritage, integrity and transparency identifying the Antwerp diamond glory.

The diamonds being exported from the Antwerp Diamond Office will be received by the Shanghai Diamond Exchange (SDE), who will have the right to issue the ‘Diamonds Love Antwerp Card’ as a trademark for quality, as per the AWDC and SDE partnership signed during the Antwerp Diamond Day at the Shanghai World Expo 2010.

The partnership stems from AWDC strategising to promote Antwerp polished diamonds across the globe.