Shree Ramkrishna Export (SRK), one of India’s premier technologically advanced diamond manufacturing firms, is preparing to unveil its collection of fancy shaped diamonds at the JCK Las Vegas show 2010. Two criteria shape up the collection – the shape of the diamonds and the bow-tie effect, ultimately delivering a collection with a universal appeal.

The fancy shape collection will consist of excellently cut Cushions, Princess, Marquises, Hearts, Pears, etc., revealing varying degrees of the bow tie effects, and the diamonds’ brilliance. The fancy shape diamonds will be in addition to the already existing traditional Round brilliant shape that SRK has perfected.

Rahul Dholakia, Managing Director from Shree Ramkrishna Export said, “To offer a larger selection to our customers, we extended our collection to include fancy shapes in addition to traditional large stock of Pique (PK) goods. Unlike the popular round brilliant cuts, shape is personal so there is a great deal of subjectivity in defining the beauty of fancy cuts. The proportions for Fancies are as unique as the individual who chooses to wear them. Fancy shape diamonds allow for diverse combinations that make for beautiful and brilliants.”