Hearts On Fire is preparing a new advertising strategy in which it will launch print advertisements and through them draw its consumers to a mobile site to view larger number of Hearts On Fire products.

The brand will be launching a new print advertising campaign in the later part of this year, featuring some of its engagement rings from the bridal collection, and also a mobile QR (quick response) barcode. Consumers can refer to the barcode and be connected to a Hearts On Fire mobile site, and browse jewellery designs, and also interact on the same with their acquaintances.

The brand believes that majority of its consumers for bridal jewellery prefer accessing information through their mobile phones, which also helps them access information whenever they need it. It has tied up with Michigan-based Tappinn for its mobile venture.