The London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) is involving Links of London into its merchandise programme for London 2012, as the manufacturer of official jewellery for the event.

The creative team at Links of London is planning to deliver jewellery collection that also includes children jewellery and a heritage collection inspired by inspired iconic images and events from previous Games, precious metal collections and high-end items.

The first set of London 2012 jewellery is likely to be put on sale at the end of 2010, while the product line will be on sale at the London 2012 online store and across the retail network of Links of London.