The International Gemological Institute (IGI), the world’s largest independent laboratory for testing and evaluating gemstones and fine jewellery, had organised a Valentine Day campaign ‘Shagun’ Campaign – Shubh Samay ka Shubh Arambh, which concluded on a successful note. The campaign offered buyers the opportunity to purchase IGI certified diamond jewellery with complimentary dining and movie gift vouchers on every purchase. The gift hampers were offered during February 6 - 14 at exclusive IGI certified showrooms in Mumbai and Kolkata which have a wide range of diamond jewellery.

The buyer reposnse towards the campaign was positive as it allowed them to make an informed choice about the quality of diamond through the diamond certification by IGI.

Select IGI Certified showrooms, which had exclusive valentine collection and gift hampers offered by IGI Jewelers: Mumbai - Shilpi Jewelers - Lokhandwala, Bharti Jewelers – Ghatkopar; Uchi Gems, Suresh Jewelers, Amee Gems -Zaveri Bazar (Jewel world) ; Asmi - (Shoppers stop), Mehta Emporium – Malad; Joy Alukkas, Dolsun - Bandra West; Asmi (Lifestyle), Vardhman Jewelers - Lower Parel and Nikita Jewelers –Vashi Kolkata – Ramesh Chandra Parekh and MP Jewelers.