The Gem & Jewellery Export Promotion Council (GJEPC) organised the ANANT Buyer-Seller meet between 28th January’10 to 30th January’10 in Mumbai, with attendance from major retailers and manufacturers who are participants of the ANANT campaign. The meeting was held to allow participants of ANANT to interact and explore opportunities to leverage the campaign to its fullest.

The ANANT campaign was launched in September 2009, to promote single line diamond jewellery, and boost the industry. It aimed at propelling growth of diamond jewellery in India.

The meet saw participation of 51 retailers, 26 manufactures and the ANANT sponsors (Rio Tinto, Gold Souk & IGI). This is the first time a Buyer-Seller meet has been organised by the GJEPC exclusively for the domestic market.

Amongst retailers who attended the ANANT Buyer-seller Meet were - Kashi Jewellers, Antara Jewellery, Meena Jewellers, Waman Hari Pethe, Shree Ganesh Jewellery, Orra, Kalajee Jewellery, Chintamani Jewellers, JKJ Sons & Jewellers, Lagubandhu Motiwale, Entice Jewels To Treasure, TBZ Westend, Batukbhai Jewellers, Notandas & Sons Jewellers, Nathella Jewellers, Karan Kothari, TBZ Org, Abharan Jewellers, Manubhai Gems, Ganjam, Sampad Diamonds, CKC, P.C Jewellers, Tanishq, P.P Jewellers, Reliance Jewels, Davanam Jewellers, Arvind Bechardas, VNM Jewels Crafts, KB Zaveri, B.K Saraf, Forever Jewellery, Kirtilal Kalidas, CH Jewellers, Talwarsons, Damodardas Jewellers, Sugal & Damani, Birdhichand Ghanshyamdas, Prince Jewellery, Dass Jewellers, Nemichand Bamalwa, Premji Valji, Capuccino Collection and Shree Krishna Group.

The ANANT campaign is now entering its second phase.