The second fiscal half for Theo Fennell has reported a 38 percent increase in sales for October and November 2009. The company noted its new collections spearheading expectations. The sales in the first two weeks of December 2009 have also shown a 39 percent increase on a comparable-store basis, reports say.

The company had noted its revenues dipping by 20 percent in the first fiscal half through September, to $7 million, but is now witnessing the upswing in its sales in the second fiscal half. The retailer is keeping a watchful eye on its sales until December 24, 2009, which would be the important final weeks of the season sales.