Joyalukkas recently added its second showroom at Palace Road, Thrissur. The showroom was inaugurated at the hands of Thrissur Corporation Mayor R. Bindu.

The showroom offers gold, diamond and platinum jewellery. Diamond jewellery gets an entire floor of display, and the jewellery is crafted with Belgium diamonds imported directly from the mine and a 100 percent IGI certification. Likewise to maintain consumer confidence in purchase of gold jewellery, the company has installed a Gold Purity Analyzer at its showroom, which verifies the purity of gold.

Joyalukkas inaugurated their store amidst a gathering of celebrities and noted government officials. The chief guests were Madhavan and Rima Kallingal, the brand ambassadors for Joyalukkas, reports say.