The online portal of Zale, namely zale.com has launched its Prestige Diamond Collection, wherein viewers can design a number of rings at one time and even compare them simultaneously. With the act of mixing and matching from 2,000 settings and over 30,000 diamonds ranging from 0.33 to 5 carats, viewers can create their own rings.

A virtual layout tool on the website helps in selecting the metal and diamond size and shape. The choice and ability to design one’s own ring is an attraction for the couples considering marriage.

The Prestige Diamond Collection has a product portfolio of diamonds in 10 shapes: princess, round, emerald, marquise, pear, oval, heart, radiant, cushion and Asscher cuts; settings - in 14-karat and 18-karat white or yellow gold, platinum and palladium. The final step to a gift, the packaging is also being made exclusive. The packages are in glossy wooden ring boxes that are shipped to the consumer free of cost. The time of delivery is two to four weeks for custom-made rings and five days for predesigned rings.