Reliance Jewels recently opened its first retail outfit in Mumbai at R -City Mall, Ghatkopar, reports say. The store offers a wide range of gold, diamond and wedding jewellery, culminating all jewellery requirements under one roof. Its range of jewellery designs numbers to over 10,000 incorporating the varied creative art from across the country.

The retailer distinguishes its jewellery portfolio with the backing of guarantee. It offers guarantee of purity, through its 100 percent BIS Hallmarked Gold used in every gold jewellery piece and diamonds certified by Independent Certification Laboratories. The retail venture offers high quality products at the most affordable value. It also offers customised jewellery making services.

To mark the feat of its first Mumbai store, the company has introduced an introductory promotion scheme of 50 percent discount on making charges for gold jewellery and upto 100 percent discount on making charges for diamond jewellery.

Reliance Jewels, is a venture initiated by Reliance Retail Limited, to delve into the fine jewellery specialty retail segment. The launch of the Mumbai store has taken the count of Reliance Jewels’ stores in India to 13.