Popely, a renowned jewellery manufacturing, retail and design house from India, has begun with a promotion for Raksha-bandhan. Raksha-bandhan is a traditional Indian festival of one day between brother and sister, and is symbolised by the sister tying a thread around her brother’s wrist, and he vowing to protect her throughout life.

Gifts are exchanged on this occasion, especially gold, as it is considered to bring in prosperity and auspiciousness.

The jewellery collection from Popley is made of 22k gold, and includes pendant and earring sets, chains, charms, bracelets, rings and earrings. The retailer sells a wide portfolio of brands including Diamond IDs, Ice Cubes, Emotions, Amore, Miracle, amongst others. Popeley retails its jewellery between Rs.10000 onwards across its outlets throughout India and Dubai.