Damas has launched a new diamond jewellery collection crafted with diamonds set in 18 carat gold. The collection is named Ananyas; a name meaning purity in Sanskrit. The collection’s designs are inspired from ethnic South Indian designs, with motifs in delicate lines, artistic elements, and made up with select diamonds.

Jewellery pieces offered in the collection include Tanmania sets, necklaces, pendants, and earrings, which compliment day time wear.