To keep abreast with efforts of the Israeli diamond industry to fuel grow into the diamond market, a delegation of Diamond Trading Company (DTC) headed by Managing Director, Varda Shine and Sales Director, Mahiar Borhanjoo, interacted with IsDMA led by its President, Moti Ganz and Deputy president Mr. David De-Toledo, in Tel Aviv. Explaining the efforts of the IDI, Eli Avidar, Managing Director of the IDI Group of Companies presented the most recent marketing campaign - ‘Together Works’, launched in March 2009.

Moti Ganz said that this strategic initiative is geared to providing significant marketing support to Israeli diamond manufacturers and exporters while providing real-time assistance and services to the Israeli Diamond Industry’s international trading partners. Varda Shine commented that an initiative such as “Together Works” is a great example of ‘out of the box’ thinking that is so necessary during these challenging economic times and congratulated the Israeli diamond industry for this programme.

The meeting exemplified the need for strong working relationships which can inspire continued development and growth of the Israeli diamond industry.