In an endeaour to provide more enhanced services for their internet consumers, Jewelry.com has relaunched its website. The new version includes news, reviews, tips, advice, education and information on the subjects of jewels, diamonds, watches and gems. An added new feature is a retailer directory providing updated information on multi-channel national and regional fine jewellery stores.

The site also acts a promotional medium for the jewels and gems offered by Fred Meyer, Gordon's, JCPenney, Kay Jewelers, Littman Jewelers, Macy's, Sears, and Zales- who are the fouynding retail partners of the website. Jewelry.com operates with an inventory of around 30,000 products.