A Valentine special collection has been launched from the house of Sia Art Jewellery. The collection offers a pendant embedding an American diamond solitaire pendant, along with bracelets and finger rings, as coordinates. The retailer has maintained the price of the collection in the affordable category. The Valentine collection is being retailers across all Sia stores in India, which number to more that 25 across 11 cities.

The theme of the collection being love, has made the retailer include the jewellery pieces into its bridal line for the current year. The bridal line incorporates Rasrawa, Kundan and American Diamond jewellery designs.