J.C.Penney is preparing to host its biggest sale ever on December 26, 2008. For this after-Christmas sale, it has planned to greet its customers with handsome discounts and long shopping hours. To involve the consumers from pre-Christmas days, the company will distribute circulars and coupons on December 23, to be redeemed on December 26 and 27.

To promote sale of its jewellery and gemstone section, the retailer plans to reduce its diamond jewellery by 50 percent, a 50 percent sale on gemstones and cultured pearls, 40 percent off on the reduced clearance prices on fine jewellery and watches, 70 percent off on gold and fine sterling sliver jewellery, and 50 percent off on its moissanite jewellery.