J. C. Penney Company' has declared an ambitious announcement to host the biggest Black Friday sale in its history. The sale is scheduled for November 28, 2008, in an attempt to lure buyers in the US, towards purchasing. The sale will involve JCPenney offering its ‘largest, most desirable gift selection at the most compelling Black Friday prices’ ever, including 400 Black Friday specials, which will be 20 percent more than that of 2007's sale.

To begin the sale, will be doorbusters starting at 4 a.m. and which are known to extend up to 1 p.m. The doorbusters include a 0.5 total carat diamond necklace or bracelet for $79.99, and diamond earrings of 0.33 total carats for $99.99 a pair. The retailer is also offering a 25 percent extra off on its entire stock of sale-priced fine jewellery, the category which ahs not seen much sales during 2008. The JCPenney website, namely jcp.com, is featuring a service to help customers make their bookings for an early morning Black Friday wake-up call on their mobiles. Also offered on the website is additional retail specials for CyberMonday, on December 1.