Forevermark Diamantaire, Steinmetz worked closely with the Vodafone McLaren Mercedes F1 Team’s racing driver, Lewis Hamilton, to design a bespoke helmet featuring Forevermark diamonds. The helmet is crafted with a line of hundreds of diamonds enhanced by a very special Forevermark diamond and a signature by Lewis.

Lewis was also presented with a ring carrying 12 round brilliant cut Forevermark diamonds. The ring was presented to celebrate the Monaco Grand Prix 2008.

Francois Delage states, “For the first time we are creating a global consumer diamond brand with a promise over and above the 4Cs – a promise that not only gives assurances of quality, but also assurances of integrity – every Forevermark diamond has been responsibly sourced and has been nurtured at every step of its journey.”

The Forevermark endeavour has been differentiated on the basis of its selective application. Less than one percent of the world’s diamonds are eligible to be inscribed with the Forevermark icon and unique identification number. The Forevermark diamonds can only be cut and polished by a select few craftsmen in the world such as Steinmetz and are retailed with exclusive jewellers.