Welcoming the Spring Summer 2008 season, Emporio Armani launched a new collection in India, recently. The collection is designed to suit the taste of the urban men and women. Each watch is distinguished in its design for the use of mother of pearls. Price points for these watches have been determined at Rs9495 to Rs35,495. The collection will be retailed at select Lifestyle stores and premium watch retail stores.

The watches for men are themed on the futuristic and technological appeal. A sporty yet classic appeal is what comes forth in their designs, with oversized stainless steel cases, coin-ridged bezel, embossed black leather straps similar to crocodile skin and black enamel top-ring with minute markers. The entire range of watches for men is coated with black ion plating covered with a silver coloured world time zone bezel representing the 24 different time zones of the world. An exclusive rose coloured gold watch is also crafted for men, with rose gold hour markers against a black dial.

The ladies range of watches has a more mellow and classic appeal, with elongated rectangular cases of yellow gold plated stainless steel resting on a three-link bracelet with a white mother-of-pearl dial, a sub-second counter and Roman numeral indexes. The classic appeal is highlighted when one looks at the multiple chronograph counters, pearl coloured leather straps, removable crystal, large stainless steel cases with four concentric rows of clear Swarovski crystals, and embossed with the Emporio Armani logo.

This new collection also offers the Meccanico range crafted in detailed dials layered with black mother of pearls.