De Beers has announced expansion of its retail presence, worldwide, although its reatil network is yet in its nascent stage. The company is intending to have a total of 50 stores worldwide by the end of the year. The De Beers’ stores are presently in joint venture with LVMH Moet Hennessy Louis Vuitton, and are being implemented top five

The company is pacing its retail expansion slowly and carefully, not to irk the already established retailers. Presently, De Beers has a total of seven stores in North America, including the latest launch in San Francisco. The other cities with De Beers retail stores are: Beverly Hills, Calif.; Dallas; Houston; Las Vegas; New York; and Washington, D.C. It plans to open its new stores in possible locations in Atlanta, Boston, Chicago, Dallas and Philadelphia.