Tiffany & Co. said that its iconic flagship store on 57th Street and Fifth Avenue, now known as “The Landmark”, will open its doors again during April 2023. One of the largest stores in Manhattan, the Landmark will be defined by custom artwork, never-before-seen jewels and immersive displays, it noted.

The Landmark marks the luxury jeweller’s first holistic renovation of the store since it first opened its doors in 1940. Paying homage to the building’s iconic original structure, the beloved façade with its Atlas statue and clock above the revolving doors was refurbished to honour its original design, while the interiors have been completely reimagined into a new world of wonders.

Anthony Ledru, President and Chief Executive Officer, Tiffany & Co., said, “The reopening of the iconic Fifth Avenue Landmark is a major milestone for our House. Symbolic of a new era for Tiffany & Co., the Landmark is much more than a jewellery store—it is a cultural hub with an exquisite showcase of architecture and superior hospitality, as well as cutting-edge art and design. It sets a new bar for luxury retail on a global scale.”