North America will soon have its very first Hearts on Fire store, slated to be launched in the Atlantic City, by end-June 2008, reports add. The store is expected to open in boutique shops connected to Atlantic City's Borgata Hotel Casino & Spa, sharing the floor with prestigious brands - Hugo Boss, luxury lingerie brand La Perla and Just Cavalli.

Apt for a Hearts on Fire store, the elements in this store too would project an exclusive shopping experience. A complete range of jewelry from bridal to haute couture will be delivered at the new store.

The launch of the new store was declared during the Hearts on Fire cocktail at the recent Couture show at the Wynn hotel, Ellen Maloney.