The De Beers’ Forevermark brand is soon to be sported by the Vodafone McLaren Mercedes Formula 1 drivers Lewis Hamilton and Heikki Kovalainen. Jewellery manufacturer Steinmetz Group is presenting them with rings hand-crafted and studded with 12 round brilliant cut Forevermark diamonds.

Also, Steinmetz will manufacture helmets for both to wear during the 2008 Monaco Grand Prix. The helmets will have their names inscribed using hundreds of Forevermark pavé stones.

De Beers had initiated the Forevermark venture to build it on as a brand.