Natural Diamond Council announced a collaboration with Malabar Gold & Diamonds, Jawhara Jewellery and La Marquise Jewellery to advocate the ‘Natural Diamond Dream,’ and enhancing trust in the natural diamond industry. This collaboration would strengthen consumer confidence in this ultimate jewel of nature. Being industry experts, NDC will showcase the inherent and emotional value of natural diamonds, and also feature them as ideal investments that will last generations; whilst celebrating individuality, personal style and moments of achievements. This partnership is anticipated to familiarize consumers with natural diamonds using collaborative campaigns, showcasing a trusted, unbiased resource of information, including a dedicated e-learning platform that would equip sales professionals with the ability to become natural diamond ambassadors. David Kellie, CEO, Natural Diamond Council said, “With this collaboration we are excited to introduce a younger audience to the many emotional connections created by diamond jewellery and continue to build trust among a digital first consumer.” Richa Singh, Managing Director, Natural Diamond Council, India & Middle East said, “We are proud to partner with brands that represent the same values that Natural Diamond Council stands for.”