The Italian Jewellery Manifesto was organised by the Italian Trade Agency (ITA) in collaboration with Federazioni Nazionale Orafi Argentieri Gioiellieri Fabbricanti (FEDERORAFI) and the Italian Ministry of Foreign Affairs. More than 50 Italian jewellery brands were scheduled to appear at the Piazza Italia initiative, a new membership network and co-working space intended to facilitate continuity of business development between Italian jewellery companies and leading US jewellery retailers.

The 50 participating brands were curated by Paolo de Luca’s team at The Futurist, ITA, FEDERORAFI, and Piazza Italia staff to represent every sector of the Italian jewellery trade—high jewellery, accessories, gold, silver, hand-fabricated jewels and manufactured chains. “We are happy to introduce Italian companies to this new way of promoting their jewellery, pairing traditional methodology with innovative tools to have a unique presence in the sophisticated American market,” said Fabrizio Giustarini, director of the Houston office of the ITA in a statement. “This initiative is geared toward strengthening bonds between key players, and as expressed in the name of the event, presenting Made in Italy as a leader in innovation, design, technology, and sustainability—all the critical elements of setting trends in the fine jewellery sector.” The event also had a list of educative and interesting workshops lined up at the event.