If you agree that the range that defines ‘triple ex’ is excessively wide, this webinar is definitely for you.  In just 30 minutes, Gem Certification & Assurance Lab will provide you with the strategy, understanding and ‘script’ to successfully sell 8X™ premium cut diamonds. The webinar will also focus on the strict cutting parameters required to create this exceptional cut, and how even your most discerning buyers will be left speechless. In response to demand from retailers and manufacturers, GCAL has announced a new, free webinar ‘Beyond Triple Ex…’ discover the industry’s new standard of excellence in selling premium cut diamonds.’  The live webinar will be available on Wednesday, April 13 and again on Thursday, April 21, at 9:00, 10:00, 11:00 and 12:00 noon EST. Registration is available by simply clicking on your date of choice at the links below. Retailers, manufacturers, wholesalers and designers are all welcome to attend. Wednesday, April 13th Registration; Thursday, April 21st Registration.  

“There were two scenarios at play in our industry that led us to creating the 8X™premium diamond cut grade,” explained Angelo Palmieri, COO and GCAL partner. “First and foremost, there was no clear way retail salesmen could demonstrate the superior cut grade of their premium diamonds.  And second, we wanted to honor the craftsmanship within our industry that truly defines precision diamond cutting.  We accomplished both with 8X™. If customers are looking for the best color possible, that’s easy – it’s a D.  Best clarity – easy again, it’s Flawless.  But what if customers are looking for your best cut diamonds? How do you respond?  You may have stones to show, but how do you demonstrate the best in cut? You really couldn’t. With this you can. Here’s what a retailer had to say about 8X™, “Once a customer sees an 8X, they won’t settle for less. It is the epitome of perfection, with everything we know about diamond cutting and subsequently it draws attention to my store and gets me business. In fact everything I need to close a sale is right at my fingertips!”For more information, contact Steve Feldman https://www.gcalusa.com/gcal-8x-cut-grade.html / stevef@gcalusa.com / 212-869-8985.