Only Natural Diamonds, powered by Natural Diamond Council announced the appointment of Sam Broekema as editor-in-chief. This newly created role will include overseeing content strategy for Only Natural Diamonds across digital platforms and ideation of creative content angles with cultural relevance to further the modern diamond dream. Broekema will lead the orchestration of OND’s annual Trend Report by composing a yearly Style Collective of esteemed jewelry editors, influencers, retailers, and stylists. Brand ambassador and current campaign star Hollywood actress, Ana de Armas was dually operating as a content publisher and advertiser for Only Natural Diamonds. 

Kristina Buckley Kayel, managing director of Natural Diamond Council said, “Sam brings an exceptional vision to the world of natural diamonds based on his passion for the category and adjacent experience in fashion and culture. We are thrilled to work with Sam in this new capacity and are energized to see his expert point of view come to life through Only Natural Diamonds.”