Tse Sui Luen Jewellery issued a positive profit alert on the expected unaudited consolidated profit attributable to the owners of the Company for the six months ended 30 September 2021 of not less than approximately HK$2 million as compared with loss of approximately HK$42 million for the same period in 2020.

“The upturn in the Group’s results is on account of the combined effect of the continuous recovery in the overall performance of the Group’s business due to the stabilized and controlled COVID-19 situation in Mainland China, and the reduction in the Group’s expenses as a result of various cost control measures persistently taken,” said Mrs. Annie Tse, Chairman and Chief Executive Officer of the Group, emphasizing that the Group has also put more focus on online business development, which drove its e-business segment to record a remarkable growth during the period under review.